At the Consumer Analyst Group of New York conference, Jon Moeller revealed the company’s investment strategy to drive growth and competitiveness in the market
During the Consumer Analyst Group of New York (CAGNY) conference, Procter & Gamble CEO Jon Moeller shared the company’s philosophy, highlighting its focus on strategic investment to drive growth and competitiveness in the market.
On the occasion, Moeller emphasized the company’s position in prioritizing investment in innovation and brand building rather than promotional activities. In his appearance at the Consumer Analyst Group of New York conference, he noted, “We would rather invest $1 in innovation or $1 in brand building any day of the week than invest in promotion.”
While acknowledging a slight increase in promotional activity to remain competitive, Moeller stressed that P&G’s promotional levels remain significantly below pre-pandemic levels. He further stated that discussions with retailers are focused on how to work together to expand market size – an approach beneficial to both the company and its partners.
Moeller explained that P&G’s strategy to increase market size is centered on innovation, especially in “everyday” categories where brand superiority is crucial. He emphasized that innovations driven by deep consumer insights, combined with effective marketing strategies both in-store and online, are critical to category and brand growth.
The CEO also noted that technological advances, such as the use of artificial intelligence, are allowing P&G teams to innovate more efficiently. CFO Andre Schulten added that the company is focused on big ideas that drive significant results and expand markets, combining price increases with innovation when warranted.