2024 . 03 . 22
World Water Day is a day to recognize the importance of clean water for communities worldwide and raise awareness of the billions of people who live without it.
For nearly 20 years, Procter & Gamble, owner of leading and innovative brands, including: Always, Ariel, Downy, Gillette, Head & Shoulders, Oral-B, Pampers and Pantene, has supported communities by providing safe drinking water through the Safe Drinking Water for Kids Program. With more than 150 advocacy and implementing partners, we’ve delivered over 21 billion liters of clean water across 90 countries using the P&G Purifier of Water sachets.
Using Cleaning Innovation to Make Impact
Did you know that these small packets can turn 10 liters of dirty, potential deadly water, into clean drinkable water in just 30 minutes?
Since 2004, P&G has provided more than 21 billion liters of drinking water to people in need around the world. The program provides an easy-to-use water purification package invented by P&G scientists that can clean 10 liters of water in half an hour.
This helps raise awareness about the water crisis. Simply providing clean, drinkable water can reduce the risk of illness and death by around 50%. The power of clean water can keep children healthy so they can attend school, which provides economic opportunities and the opportunity for families to build better lives.
With more than 180 years of experience inventing cleaning products that improve lives around the world, P&G is proud to share its most life-changing cleaning technology with families who don’t have access to clean water.
The Technology inside a Little Package
P&G scientists invented P&G Water Purifier technology while trying to clean dirty water from clothes. Innovation became the foundation for the CSDW Program. With just a bucket, a stick and a clean cloth, this little package, designed to be a mini water treatment plant, purifies 10 liters of potentially deadly dirty water into clean drinking water in just 30 minutes.
The P&G water purification technology is an amazing innovation that quickly turns 10 liters of dirty, potentially deadly water into clean and drinkable water. The packet was invented by P&G laundry scientists who were originally trying to separate dirt from used laundry water. They invented a breakthrough technology that can enable people anywhere in the world to purify dirty water in a simple, affordable and convenient way. The water purification technology was developed in collaboration with the U.S. Centers for Disease Control and Prevention (CDC) and works in three ways: coagulation, flocculation, and disinfection. Learn more accessing the image below.
Nearly 1 billion people around the world do not have clean drinking water. The lack of clean water also contributes to many challenges in a community. Children frequently miss school from waterborne illnesses and parents struggle to provide for their families. Women and girls are especially affected as they disproportionately bear the burden for managing household water needs. Many walk kilometers each day to collect contaminated water, and they are often responsible for taking care of sick family members. This prevents many childs from attending school and getting an education that would allow them to have a brighter future.
P&G manufactures the P&G Purifier of Water packets and distributes them with the help of our non-profit partners around the world. These organizations provide packets to rural areas where communities lack access to clean drinking water, and in times of natural disaster or other emergencies.
P&G continues to support the CSDW Program with technical expertise, financial investment, human resources, and a state-of-the-art manufacturing facility for production of the P&G Purifier of Water packets. P&G is committed to fighting the clean water crisis in partnership with NGOs, governments, companies and consumers, with the goal of delivering 25 billion liters of clean drinking water by 2025.
Learn more about this program at www.csdw.org