April 24, 2024
WRC Promoter has today (24 April) unveiled its Sustainability Roadbook, providing clear frameworks and guidance for the sustainable future of the championships under its stewardship.
The Sustainability Roadbook sets in place action points for the WRC Promoter’s sustainability operations and goals for the short, mid and long-term, as well as highlighting the action points already taken as WRC Promoter strives for a sustainable future. All actions will be undertaken and aligned with the FIA – motorsport’s governing body – environmental strategy.
The Roadbook outlines separate ambitions and guidelines for both the FIA World Rally Championship and FIA European Rally Championship.
WRC Promoter’s sustainability charter and roadbook fall under Beyond Rally, the company’s overarching platform for all sustainability initiatives surrounding the Promoter, its championships and the wider scope of stakeholders.
The WRC’s journey to a more sustainable future is an ongoing process with the championship and its event promoters already implementing the FIA Environmental Accreditation Programme in 2016, switching to sustainable fuels in all Rally1 and WRC2 cars in 2023 and committing to the safeguarding of UNESCO World Heritage Sites earlier this year.
WRC Promoter has also taken significant steps to reducing the carbon footprint of its staff and equipment, working with its broadcast production partner NEP Finland to optimise offsite production in Helsinki, particularly on events outside of Europe.
On the occasion of the launch, WRC Promoter’s Head of Sustainability Santiago Peña Gomez said: “The Roadbook is WRC’s manifesto to guide and position our championships as a driving force for sustainable progress. It reflects the vision and collective will of our stakeholders to steer rallying towards a resilient and socially responsible future, recognising the challenges ahead and leveraging our innovative spirit to achieve long-term transformation.”
Peña Gomez will present the Roadbook later today at the KiaOval in London as part of SportsPro Live. A more in-depth dissection of the WRC Promoter’s sustainable journey will take place on 9 May at the Beyond Rally Forum, an FIA Sustainable Innovation series event in Porto, Portugal.
To download a copy of the Sustainability Roadbook, please access here.